Some rough ideas of Chupa Chups' positioning

1: A Candy with Characteristic
(Chupa Chups alway give people a feeling of child)

2: A Candy with memory
(People like eat Chupa Chups when they are small, Chupa Chups may gave
them lots of memories.)

3: Super Happiness with Chupa Chups
4: Chupa Chups give you happiness
5: Having Happiness
Having Chupa Chups
6: More Chupa Chups, More Happiness
7: A candy make you feel relax
8: A Candy with a stick
9: Hold the happiness with the stick
10: Because of the colour candy, Life is colourful


Final Positioning: Stick

A rough Customer research

No. 1 好得行sin可以食
食好耐先finish
串咀
鍾意食指數: 50% 50%

No. 2 好好味
甜既就鍾意

No.3鐘意
因為可以食好多味
好colourful
一粒可以食好耐
久唔久食一粒就會好開心
可能因為夠甜掛

No. 4 無特別感覺
可以束成一束大ge花
送俾人
珍寶珠比金莎多d coulor
繽紛

NO.5 唔鍾意
太甜
有肥仔先食的感覺
天真
小朋友的感覺
幼稚
有奶ge無咁好味

No.6 Ok鍾意
童年回憶

No.7 包裝幾好
細細粒 幾方便


Chupa Chups’ Target Audience: 6-29 years old

Chups Chups' TVC

Chupa Chups' TVC in foreign countries
There is no TVC of Chupa Chups in Hong Kong.

A survey in the supermarkets and retailers
And
Selecting the competitors of Chupa Chups

Comparing the price between Chupa Chups and its competitors

The funny outdoor ad of Chupa Chups

I think this outdoor ad can makes people paying attention for it because it is clearly send the message

Print Ad of Chupa Chups

These three print ad are attractive
They can show that the Chupa Chups is tasty.

50th anniversary of Chupa Chups

50th anniversary logo of Chupa Chups

Using the colourful style is the original trend of Chupa Chups
especially in foreign country