Tuesday, 6 October 2009

Some rough ideas of Chupa Chups' positioning

1: A Candy with Characteristic
(Chupa Chups alway give people a feeling of child)

2: A Candy with memory
(People like eat Chupa Chups when they are small, Chupa Chups may gave
them lots of memories.)

3: Super Happiness with Chupa Chups
4: Chupa Chups give you happiness
5: Having Happiness
Having Chupa Chups
6: More Chupa Chups, More Happiness
7: A candy make you feel relax
8: A Candy with a stick
9: Hold the happiness with the stick
10: Because of the colour candy, Life is colourful


Final Positioning: Stick

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